If your business is not using pay per click (PPC) marketing, for whatever reason, you are missing out. Here’s a look at 4 reasons to invest in PPC.
Over the years, the importance and impact of paid search has increased. If your business is not using pay per click (PPC) marketing, for whatever reason, you are missing out. For one, your competitors are definitely investing in PPC and attracting customers. Moreover, you can deliver exactly what your customers are looking for via PPC. To explain things further, here’s a look at 4 reasons to invest in PPC today:
Target your Audience through Paid Search Engine Advertising
Did you know that 60% of consumers rely on their mobile devices as the main means of online searching? What if your target audience isn’t able to find you online? In that case, you are definitely missing out. 45% of mobile users make purchases through their handheld devices, which mean that they are spending on the go. Via PPC, you can make your brand accessible to your target audience. The instant they search for a keyword relevant to your business, they will be able to find you. If they don’t, well you can guess…
Flexible Advertising Campaigns = Better ROI
It is definitely easier to track a PPC campaign as compared to other means of online marketing. This means you have the option to pull the plug if you are not satisfied with the results. This level of flexibility means you can launch a PPC campaign without delay and stop it when you want. Constant tracking also means you get a better ROI as all the factors are constantly overseen.
Your Competitors use PPC
Just last year, according to a survey, a mere 10% of marketers stated that they planned to increase their spending on PPC. However, as the year progressed, nearly 70% of them actually increased their PPC investment. This shows that if you don’t use PPC, you will lose ground. As mentioned, even if you are not interested in the potential of PPC, your competitors won’t think likewise and will benefit from it.
Get your Ad to Show for the Keywords you Want
Keywords PPC has evolved over time and is more advanced than it used to be. Today, using AdWords and other similar tools, you can ensure the right people are able to find your business online. You can use the right keywords to make your ads appear whenever a potential customer is looking for something your business offers.
These are just reasons to invest in PPC without delay. This online marketing medium is as relevant today as it was a decade ago. Don’t judge it by age, but by its impact!